The following aren’t the only reasons to have a web site....just some of the best. Every business is different and so are their reasons for having a site. See if any of these may apply to your business. If not, odds are there’s a web strategy for your business we can help identify.

Establish a Presence
It may be modest at first, but sooner or later, your customers are going to expect you to have a web site. It is becoming more and more today that a business is legitimized by a web presence.

Compete
You can lead or you can follow. If any of your competitors have a site you should too. If they don’t, here’s your chance to get a competitive edge.

Generate New Revenue
Open your business to more potential customers than you ever dreamed of. Buying habits are rapidly changing because of the Internet. “Let your mouse do the clicking.” Consumers buy online, research for services and products and where to obtain them. The information highway is fast becoming the e-commerce highway with billions of dollars being spent online yearly, is your company ready?

Marketing and Advertising
If you have a “Yellow Pages” ad, or spend money on any sort of advertising, you should have a web site. And unlike any other medium, the web can present a small business on equal footing with a multinational corporation.

Save Money
You know all the money you spend on flyers, brochures, newsletters, mailers and postage? Cut ‘em in half. Heck, save some trees and get rid of them altogether. And while you’re at it, save some more money and downsize your “Yellow Pages” ad. Just be sure to include your web address in the smaller ad.

Customer Service
Don’t just improve it. Revolutionize it! You may operate your company under “normal business hours,” but your web site stays open 24 hours a day, 7 days a week, anywhere in the world. Visitors can learn about your business, potentially make purchases, and communicate with you at their convenience. What a concept!

Cedar Rapids, IA
sales@esolutionsanddesign.com